http://www.campaignforrealbeauty.com/flat4.asp?id=6909
watch this video to understand the following blog.
A few changes that were made to the model's appearence.
- Her neck was made longer.
- Her shoulders were pushed down.
- Her eyes were made bigger.
- Her cheek bones were pushed inward.
It is ethically okay to change her appearence this way. But it is wrong to lie, using the photo as 'proof'. If they were to say that their product made her beautiful,(as that ad implies, although that is beside the point.) then that editing would be ethically wrong. The difference between fashion photography, and photojournalism, is that as
journalists we must never lie to our readers, but in the fashion industry, they lie all the time, but it is looked over because its just appearences.